The battle for attention in retail happens on the shelf – and lasts only a few seconds. No matter how great your product is, the sale is often determined by what the customer sees, understands, and experiences in the moment of purchase. This is where effective trade marketing and customer activation make all the difference.
In the Norwegian retail market, there are high demands for execution, relevance, and value creation – both for the customer and the chains. To succeed, activities must be well-planned, data-driven, and locally adapted.
I help your products shine – where it counts.
With extensive hands-on experience in trade marketing and collaboration with Norwegian retail players, I support you with:
I understand the expectations of both chains and consumers – and help you turn strategy into concrete, in-store and omnichannel actions.
Trade marketing is not just about visibility. It’s about driving action.
