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About Me

Retail isn’t just my area of expertise
– it’s my home turf.

With over 15 years of experience in the Norwegian retail market, I’ve worked closely with both brands and retail players, and I know the market dynamics from the inside. I’ve held key positions in both large and mid-sized companies – and I understand what it takes to drive growth in one of Europe’s most demanding and professional retail environments.

My strength lies in combining strategic insight with hands-on execution. I speak both the "retail chain language" and the "brand language," acting as a bridge between producers, distributors, and retailers. Whether you're an international player looking to enter Norway, or an established business aiming to get more out of the market – I can help you find direction, build structure, and realize growth.

Whether you represent an international brand seeking entry into Norway, or you’re already established but aiming for a stronger foothold – I can be your local advisor and sparring partner.

Norway is an attractive market. I help make it accessible.

How I Can Help You

Through my experience, I offer consulting and hands-on support in three key areas:

Market Access and Establishment in Norway

Help understand the Norwegian retail landscape, choose the right entry strategy, and establish themselves effectively.

Retail Strategy and Sales Development

Support in developing sales strategies, optimizing product assortment, and strengthening collaboration with chains and partners – for sustainable and profitable growth.

Trade Marketing and Customer Activation

Assist with campaign planning, customer insights, and in-store execution – to ensure that your brand is not only seen, but also chosen.

Contact

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+47 98 00 15 00

Address

Plogveien 83
0681, Oslo